Welcome to Bellies in Bloom! Victoria needs more choice in maternity and nursing apparel, and Bellies in Bloom is here to help you. We carry casual but very fashionable new lines, many exclusive to Bellies in Bloom.  Customer service is the core of our local business, you will always find a helpful friendly staff member!

Maternity – From work to play to lazing around, Bellies in Bloom has a full selection of maternity wear including the must-have original Ingrid and Isabel Bella Bands and the new additions to the Ingrid and Isabel family, the Ruched Tank, Everyday Cami, and Everywear Pant. Made in Canada maternity clothing from Bellyssima and Jules & Jim, and LA fashion brand Maternal America are bestsellers. Have fun with your new body and express yourself with fun tees and tanks from [bump] and 2chix.  We also carry Belly Bandits to help you reclaim your waistline after baby comes!

Before & After – These are all the products that do double duty!  By far, our most popular brand of Before & After clothing is Boob Design.  Functional, flattering, eco-friendly tops, dresses, sweaters, and outerwear all meant to be worn full term with nursing access postpartum!  A few of our other brands do stylish maternity wear with nursing access including Maternal America (they also have fabulous maternity jeans that look great after baby!), and of course our bra brand Bella Materna fits beautifully during pregnancy with that all-important access for baby!
 
Nursing – If you haven’t heard about Bella Materna, you need to come in and see for yourself! Luxurious Italian micro-fibre bras, camis and panties are a feature of our store. You’ll want Bella Materna even if you aren’t nursing! Of course, we carry other nursing essentials as well including Glamourmom tanks, Lilypadz, Milkies, several brands of nursing pads, and SmartMom nursing/teething necklaces.

Infants, Gifts and Toys – We have chosen select preemie and newborn sleepers, onesies, Aden & Anais muslin, and See Kai Run shoes as part of our line for infants. Made in Canada bamboo baby clothing from Westcoast Baby and westcoast native art books and puzzles from Native Northwest are great local choices.  You’ll also find unique HABA toys, belly casting kits, maternity and baby books, belly butter, Putumayo Kids Cds, Twilight Turtles, sound machines, gift certificates and baby registry available.  

Our store is located at the far north end of the Royal Oak Shopping Centre off West Saanich Road, at 104, 4489 Viewmont Avenue. Call us at 250.479.0803 or visit our website at www.BelliesInBloomMaternity.com for more information and to shop online.  Shop from home using the Local Pickup Option to save on shipping charges for local customers.