A local sock company has once again teamed up with an 11-year-old Victoria resident to launch a sock design in support of the Island Kids Cancer Association (IKCA).
Diagnosed with leukemia in April 2024, Eamonn Millar has turned his creativity into a force for good. While in hospital, he designed his first vibrant sock pattern, “Dreams Gone Wild,” which quickly became a symbol of awareness and connection. Now, his latest design, “Enchanted Deep,” builds on that success, showing how powerful partnerships can be in uplifting families when they need it most.
“People tell me, ‘Dreams Gone Wild’ have become their lucky socks,” says Millar.
“My Victoria oncology team wears them every time I go in for treatment, and other kids wear them on their chemo days. That makes me really proud because the socks give people strength and something good to hold onto. I designed this new axolotl sock on a snorkeling adventure to do the same—to make people feel happy when they wear it.”
By purchasing a pair through Outway, supporters not only wear a bold, creative design but also help raise awareness and funds for families navigating childhood cancer. Founded in 2016 in Victoria, Outway is a sock brand built by athletes, for active lifestyles.
“It’s a privilege to collaborate with Eamonn,” says Rob Fraser, founder and CEO of Outway.
“His creativity and resilience embody the spirit of Outway, and bringing his second design to life in support of such an important cause is an honour.”
All net proceeds from the sale of Millar’s sock designs go directly to the IKCA, a local non-profit organization that supports families on Vancouver Island and the Gulf Islands navigating a childhood cancer diagnosis. IKCA provides practical help, health and wellness resources, financial assistance and community programs tailored to meet the needs of each family. Numbers are not yet in for the axolotl design, but Millar’s first design raised an impressive $19,331.71 for the cause.
“Eamonn is an inspiration,” says Jenna Remedios, programs and partnerships lead at IKCA.
“The success of his original design for Outway demonstrated the impact one child’s creativity can have. It’s more than a sock, it’s a symbol of resilience, creativity and the power of community. We’re so grateful to Eamonn for sharing his talent and to Outway for their generosity and helping amplify his story.”
Both designs are available for purchase at outway.com.
